E-commerce

Product listing translation
written to sell abroad

Your listings work in one language. Translated word for word into the next, they stop working — because the words your buyers search with are not the words yours were written in. We translate them so they still sell.

  • Titles, bullet points and descriptions
  • A+ Content and brand stores
  • Search terms researched per marketplace
  • Sizes, units and formats converted
  • Packaging, inserts and manuals
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Same-day answer

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Send us a few listings, or the whole export, and we will reply with a fixed price.

Your documents

    What breaks in a literal translation

    None of these are language mistakes. The translation can be perfectly correct and the listing still underperforms.

    • The search terms

      Your title was built around the words English-speaking buyers type. Translate it literally and you get the German or Spanish for an English keyword — accurate, and searched by nobody.

    • The numbers

      Inches, US clothing sizes, voltages, paper formats, date order. A buyer who has to convert your measurements in their head usually just leaves.

    • The claims

      Wording that is ordinary in one market can be a problem in another. We flag those lines rather than carrying them across and leaving you to find out.

    • The tone

      Copy that reads as confident in English can land as pushy in German and flat in Spanish. Same product, different register.

    What we translate for sellers

    Everything a buyer reads between the search results page and the box arriving. Send whichever part you need.

    A listing is sales copy, not a document

    A buyer in Munich searching for your product does not type the German translation of your English title. They type what Germans call the thing — which is often a different word, sometimes a borrowed English one, occasionally a brand name that has become the generic term. A translator who works from your title alone will produce a correct German sentence that no search ever reaches. So we do the keyword research for that market before writing the title, not after.

    The second thing that matters at catalogue scale is consistency. Your variants share attributes — the same material, the same finish, the same feature described in forty listings. We keep those in a maintained terminology database, so they are worded identically across the catalogue and next season's additions match the ones already live. When you update a range, we quote on the difference rather than on the whole file again.

    What comes back is the structure you sent. A flat file stays a flat file, columns intact, ready to upload — not a document your team has to re-key into the fields it came out of.

    Different job, same seller: if a marketplace or bank has asked for your company documents rather than your listings, that is certified work — see company verification translation.

    Happy to be of service,

    Founder

    From your catalogue to a live listing

    1. 1

      Send the listings

      A flat-file export, a spreadsheet, or just the URLs of what is live. Tell us which marketplaces you are opening.

    2. 2

      We look at how that market searches

      Per marketplace and per language, before a word is written. It is the part that decides whether the listing is findable at all.

    3. 3

      Written, then revised by a second linguist

      Every job is checked by someone other than the person who wrote it. Terminology goes into your database as we go.

    4. 4

      Back in the same structure

      Same columns, same fields, ready to upload. Tell us what you add next month and we quote the difference.

    Frequently asked questions

    Tap any question to see the answer!
    Why not just use the marketplace's automatic translation?
    For a simple product it will be understood, and if you are testing a market it is a reasonable place to start. What it does not do is find the words buyers search with, convert your sizes, or notice that a claim in your bullet points reads differently in the new market. Those are the three things that decide whether the listing sells, and they are the reason people come to us after the automatic version has been live for a while.
    Do you translate the backend search terms as well?
    Yes, and they should not simply be the translated version of your English ones. We research them for the market in question and deliver them alongside the visible copy.
    A+ Content is mostly images. Can you handle that?
    Send the layered source files and we can return them laid out, with the text set in place. If all you have is the flattened image, we return the text keyed to where each block sits, so your designer can drop it straight in.
    We add products every week. Do we get re-quoted every time?
    On the difference. Your terminology and previously translated material stay in a database that we maintain, so a new variant of an existing range costs what the new part costs — and it comes back worded like the listings already live.
    Can you do the packaging and the inserts too?
    Yes, and it is worth doing together with the listing so the wording matches what the buyer read before ordering. Many markets expect instructions and safety information in the local language; tell us where you are shipping and what is on the pack, and we will tell you what we would translate.
    Which marketplaces and languages do you cover?
    Amazon most often, but the work is the same on any platform — the file format changes, the writing does not. Spanish, German, French, Italian, Dutch, Portuguese, Polish and more. If your pair is unusual, ask; the answer is usually yes.
    Is this a certified translation?
    No, and it should not be. Listings are marketing copy — nobody stamps them. Certification belongs on company documents when a platform or a bank asks you to verify your business, which is a different service.
    How much does it cost?
    By volume and language pair, as a fixed price for the set. Send us the export or a sample of listings and you will have the price the same day, with no obligation.

    Opening a new marketplace?

    Send us a handful of your best-selling listings. You will get a fixed price, and a straight answer on what is worth translating first.

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