Press release translation
written to be published
A press release has one job: to be picked up. A literal translation reads like one — and goes straight to the bin of every editor who receives it. We translate announcements so they read like they were written for the market they land in.
- Press releases and announcements
- Executive quotes that sound like people
- Your product names, always the same
- Embargoes and deadlines respected
- English, Spanish, German, French etc.
Get your quote
Send the draft — under embargo is fine — and we will reply with a fixed price.
Received!
Our team will get back to you very shortly.
Adaptation, not conversion
Press conventions differ by country more than most clients expect: how a headline is built, how formal a quote sounds, whether superlatives help you or hurt you, what an editor deletes on sight. A release converted word for word into German or Spanish is instantly recognisable as foreign — and foreign, in a news inbox, means deleted.
So we adapt rather than convert. The facts, the names and the numbers survive exactly; the phrasing is rebuilt the way a press office in the target market would have written it. Quotes get particular care, because an executive who sounds stiff in translation sounds stiff in print.
What stays constant is your vocabulary. Product names, brand phrasing and the terms you insist on live in a termbase we keep for you, so every announcement — this quarter and next year — uses them identically.
Happy to be of service,
Gabriel Brunner, Founder
What you get
A release that reads native
Headline, structure and tone rebuilt for the target market’s press conventions — not a mirror of the source.
Quotes with a pulse
Executive quotes translated as speech, not as text, so the person quoted still sounds like a person.
Brand vocabulary, locked
Product names and brand phrasing kept identical across every announcement, from a termbase we maintain for you.
Your deadline, taken seriously
Releases move on news time. Tell us the embargo and the send-out, and we confirm before you commit whether we can meet them.
Hear it from our happy clients
Do not take our word for it.
More than satisfying
GB Translation distinguishes itself through its reliability, quick response time and high-quality language services. We are very satisfied with our collaboration.
Nicolas ZieglerConsultant · Brand Affairs AG
How a release goes out
- 1
Send the draft
Under embargo is fine — everything you send is confidential, NDA on request. Tell us the markets and the send-out time.
- 2
Receive your quote
A fixed price per language, and a straight answer on whether your deadline is achievable.
- 3
We adapt it
Translated by someone who writes for that market, revised by a second linguist, checked against your termbase.
- 4
You send it out
Delivered ready for the wire or your distribution list, in the format you send from.
Press release languages
Below are the languages we are asked for most often for press work. For any other language, just contact our team.
- German
- English
- Spanish
- French
- Italian
- Norwegian
- Arabic
- Chinese
- Japanese
- Romanian
- Portuguese
- Polish
- Swedish
- Finnish
- Thai
- Russian
- Greek
- Ukrainian
- …and many others
