PR & communications

Press release translation
written to be published

A press release has one job: to be picked up. A literal translation reads like one — and goes straight to the bin of every editor who receives it. We translate announcements so they read like they were written for the market they land in.

  • Press releases and announcements
  • Executive quotes that sound like people
  • Your product names, always the same
  • Embargoes and deadlines respected
  • English, Spanish, German, French etc.
Same-day answer

Get your quote

Send the draft — under embargo is fine — and we will reply with a fixed price.

Your documents

    Adaptation, not conversion

    Press conventions differ by country more than most clients expect: how a headline is built, how formal a quote sounds, whether superlatives help you or hurt you, what an editor deletes on sight. A release converted word for word into German or Spanish is instantly recognisable as foreign — and foreign, in a news inbox, means deleted.

    So we adapt rather than convert. The facts, the names and the numbers survive exactly; the phrasing is rebuilt the way a press office in the target market would have written it. Quotes get particular care, because an executive who sounds stiff in translation sounds stiff in print.

    What stays constant is your vocabulary. Product names, brand phrasing and the terms you insist on live in a termbase we keep for you, so every announcement — this quarter and next year — uses them identically.

    Happy to be of service,

    Gabriel Brunner, Founder

    What you get

    • A release that reads native

      Headline, structure and tone rebuilt for the target market’s press conventions — not a mirror of the source.

    • Quotes with a pulse

      Executive quotes translated as speech, not as text, so the person quoted still sounds like a person.

    • Brand vocabulary, locked

      Product names and brand phrasing kept identical across every announcement, from a termbase we maintain for you.

    • Your deadline, taken seriously

      Releases move on news time. Tell us the embargo and the send-out, and we confirm before you commit whether we can meet them.

    Hear it from our happy clients

    Do not take our word for it.

    • More than satisfying

      GB Translation distinguishes itself through its reliability, quick response time and high-quality language services. We are very satisfied with our collaboration.
      Nicolas ZieglerConsultant · Brand Affairs AG

    How a release goes out

    1. 1

      Send the draft

      Under embargo is fine — everything you send is confidential, NDA on request. Tell us the markets and the send-out time.

    2. 2

      Receive your quote

      A fixed price per language, and a straight answer on whether your deadline is achievable.

    3. 3

      We adapt it

      Translated by someone who writes for that market, revised by a second linguist, checked against your termbase.

    4. 4

      You send it out

      Delivered ready for the wire or your distribution list, in the format you send from.

    Press release languages

    Below are the languages we are asked for most often for press work. For any other language, just contact our team.

    • German
    • English
    • Spanish
    • French
    • Italian
    • Norwegian
    • Arabic
    • Chinese
    • Japanese
    • Romanian
    • Portuguese
    • Polish
    • Swedish
    • Finnish
    • Thai
    • Russian
    • Greek
    • Ukrainian
    • …and many others
    EnglishPortugueseSwedishGermanPolishGreekSpanishDutchTurkishFrenchRomanianJapaneseArabicUkrainianMandarinItalianRussianNorwegian

    Frequently asked questions

    Tap any question to see the answer!
    Can you work under embargo?
    Yes, and we treat it as seriously as you do. Everything you send is confidential by default, every translator working on it is under a confidentiality agreement with us, and we sign an NDA on request.
    Will the translation change my text?
    The phrasing, yes — that is the job. The facts, names, numbers and claims, never. Where a market’s conventions genuinely demand a structural change, we flag it rather than doing it silently.
    Can you match our brand language?
    Yes. Send your style guide or past releases and we build a termbase from them, so your product names and preferred phrasing come out identically in every announcement from then on.
    How fast can you turn a release around?
    Press work moves on news time and we treat it that way. Tell us the deadline when you send the draft, and we will confirm honestly whether we can meet it — before you commit.
    Do you translate the boilerplate too?
    Once, properly — and then it is in your translation memory, identical at the foot of every release, and not charged again.
    What does it cost?
    By length and language, as a fixed price per release. Regular senders agree terms once and simply send. Either way you have the price before we start — with no obligation.